Copywriting is essential art for a marketer. But very often it is used as a tool of propaganda. It is used to build a narrative that might be unreal. To build a feature in a product that never existed. To showcase the success story that never happened. To express gratitude and value addition where pure indifference rules.
The Dark Side of Copywriting
The Dark Side of Copywriting
The Dark Side of Copywriting
Copywriting is essential art for a marketer. But very often it is used as a tool of propaganda. It is used to build a narrative that might be unreal. To build a feature in a product that never existed. To showcase the success story that never happened. To express gratitude and value addition where pure indifference rules.