Using Product UI as an Awareness Flywheel
UI can be a growth lever if done right. A short take on it.
Unique design is an awareness flywheel.
Don't believe me? Look at the images below. You will be mostly able to identify which products these screenshots are from.
Especially, Whimsical's UI (the 2nd one above) stands out.
I often find folks sharing mind maps on LinkedIn, and I instantly know that they used Whimsical to build it.
Another great example of such a standout UI is Miro.
And this UI recall is not just limited to landing pages or mind-mapping tools which are inherently used to build some shareable items. The reason why I added Workflowy to this mix.
Workflowy's UI design is unique, canvassed with careful minimalism. Maybe it's the idea of bullet journaling, but minimalism is an overwhelming element even in their blog designs.
Such a unique UI builds an identity. A correlation in the user's mind.
Colors and button size are just the tip of this iceberg. Products that stand out have gone many layers deep into crafting amazing UI for users.
And this can be a growth lever for building brand or product awareness.
There are so many nuances in UI design that can help you create a growth strategy around it. Branding should be a part of the parameters to be considered while doing UI.
What are some of the most memorable UI you have come across? Share in the comments below.
Regards,
Yours market-editor.