Someone should've invented Sarcasm Marketing by now.
There would be Sarcasm Marketing Managers running campaigns. Essentially sending memes via cold emails.
Chandler would be the Ogilvy of this craft. Surely enough, no one would know what the job really is.
Wodehouse would be the go-to copywriter.
"He had the look of a person who found a lead at the end of the funnel. Isn’t this supposed to be top of the funnel. He scratched his head two times."
Brands would churn out ‘Sarcasm 101 for B2B companies’, ‘Sarcasm marketing for you dummies’, “10 ways you can sarcastic on your website”.
And gate them with a CTA saying- "You thought it's for free?”
Sarcasm marketing influencers' bio would read- "Sarcasm is how I earn my bread but better." or “Say buy-buy to your customers”.
Top-folds would read - “You think you don’t need this product? Neither did that business that just shut down.”
Then some self-proclaimed expert would geek out on socials “Sarcasm is dead.”
Someone would comment below that “Just like your follower count, bud!”
TechCrunch would write an article on it. Google would rank it. Stickers would go out in some conference called Sarcastra 2023 – “Sarcasm isn’t dead. Your pipeline is.”
And then the CEO would ask the Head of Sarcasm for the revenue attribution from sarcasm. The HoS would reply “You really thought you can track revenue from sarcasm?”
The CEO might think it to be a sarcastic quip and ask again.
The HoS would reiterate, “Chief, sarcasm cannot be measured. Only felt.”
And the CEO would feel it then. And would nod in agreement.
This would go on for centuries, till someone would write a whitepaper on how sarcasm influenced 100% of all the deals it indeed influenced to generate dollars. Amazing revenue channel!
Sarcasm agencies would send you cold emails. With cold shoulder sarcastic hooks and subject lines like “I dare you open this email.”
And it would go on. Like some Ishiguro novel or Catch-22 situation.
Where is this universe? Maybe in a galaxy far, far away where all the leads are already cold.
… to be continued.
Wrote this as a rant on my LinkedIn. The core idea behind this was to see marketing ideas as something better than stagnant templates of thumb-rules and formulas. There are many ways to market while making your product interesting in the eyes of your audience. Sarcasm may not be the best, or even, a decent tone for marketing but experimentation and freshness is what works.
Regards,
Yours market-editor.